EMBRACE the DIFFERENT. ACHIEVE the INFINITE.

Your Partner in Growth: Strategic Leadership, Fractional CMO Approach

I help SMEs achieve market leadership as their Fractional CMO - driving strategic brand positioning, building authority, and unlocking sustainable business growth.

What Does "Diffinity" Mean?

At Diffinity, I believe that success comes from standing out, not fitting in.

The name "Diffinity" is a fusion of "Differentiation" and "Infinity," representing my core philosophy:

Differentiation - Every business has something unique to offer. As your fractional CMO, I work closely with you to define and amplify what makes your brand distinct so that you stand out in a crowded marketplace.

Infinity - Growth has no limits when a brand is positioned strategically. By unlocking new opportunities and reinforcing your brand identity, I help your business achieve sustainable, long-term success.

Instead of just offering advice, I step into your business like a CMO would - defining your positioning, sharpening your competitive edge, and guiding you through the strategies that grow revenue and scale your brand.

$About Us At Diffinity, I believe that success comes from standing out, not fitting in. The name "Diffinity" is a fusion of "Differentiation" and "Infinity," representing my core philosophy: Differentiation – Every business has something unique to offer. As your fractional CMO, I work closely with you to define and amplify what makes your brand distinct so that you stand out in a crowded marketplace. Infinity – Growth has no limits when a brand is positioned strategically. By unlocking new opportunities and reinforcing your brand identity, I help your business achieve sustainable, long-term success. I go beyond traditional consulting. I do not just offer strategies; I create transformation with you by helping your business claim a strong market position, build brand authority, and drive revenue growth. Whether you want to sharpen your competitive edge or scale to the next level, my approach ensures that your brand does not just survive — it thrives.Concept Crossword - 3D Rendering$

Be Different

Stand out in a crowded market. As your Fractional CMO, I help you cut through the noise by focusing on three key pillars of success:

Positioning

I study your industry landscape, customer preferences, and competitors to define your brand’s place in the market with a clear, strategic direction.

Differentiation

I work with you to sharpen what makes your business truly unique and craft a compelling brand position that cuts through market noise. By refining your message and amplifying your strengths, I ensure your brand stays relevant, competitive, and memorable.

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Consistency

A strong brand is only effective when its message is clear, consistent, and aligned across all platforms. I refine your communication strategy to ensure your brand voice remains cohesive and impactful, strengthening customer trust and recognition.

Transform Your Brand with Diffinity

SME Brand Positioning & Marketing Strategy

I deliver customised business solutions tailored specifically for SMEs looking to achieve market leadership, brand differentiation, and business scalability:

Positioning Strategy Development: Defining and fortifying your brand’s distinct market identity to gain a competitive edge.

Marketing and Communication Strategy: Crafting cohesive communication strategies to significantly enhance your digital and offline presence.

Business Scaling & Expansion: Guiding your brand through proven strategies for market penetration and sustainable growth.

Personalised Coaching and Advisory: Direct one-on-one strategy sessions with me to unlock your brand’s full potential.

Meet Sharie Lim: Your Fractional CMO

Visionary strategist. Award-winning marketeer. Transformative leader.

I bring over 26 years of experience in advertising and marketing, with a track record of driving exponential growth for SMEs. Along the way, I’ve had the privilege to:

Lead as Country Manager of Walch Singapore, scaling revenues to multi-million dollars annually and taking the brand to No. 1 household status on ecommerce platforms, surpassing global competitors.
Manage and grow more than 30 brands across multiple industries, building market leadership and outstanding performance.
Earn certification as a Professional Management Consultant (TÜV SÜD), equipping me to guide SMEs through structured, sustainable growth.
Win the Markies Award (2021) for the KA Laundry Capsules Car Hunt Campaign, recognized for its innovation and impact.
Be featured in Tatler Singapore and interviewed by Marketing Interactive, where I shared my insights on brand positioning and business expansion.
As your Fractional CMO, I bring this experience directly into your business - not just as advice, but as hands-on leadership to help you claim your space, scale with confidence, and achieve growth without limits.

What My Clients Say

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Reuniting and collaborating with Sharie on my entrepreneurial adventure has been a truly enriching experience. Her insights into the intricacies of business, innovative ideas for campaigns, and knack for connecting people have been invaluable. I wholeheartedly recommend her as a business consultant; her support has not only refined my business strategy but also boosted my confidence in pursuing larger-scale projects. Working with her again and deepening our relationship has been an absolute blessing.

Evelyn Chung

Sharie's resourcefulness and deep understanding of marketing are evident in her strategies, which have helped us build our brand from unique angles with limited budget. She brings creativity and insight to every project, ensuring results that meet expectations. Working with her has been a pleasure, she is not highly skilled but also incredibly personable. I highly recommend her services for anyone seeking innovative marketing solutions.

- Alicia Liew

"Sharie's strategic insights helped me triple our revenue within one year. Her unique positioning approach was transformational. As a SMEs, marketing is a daunting task but she made it so much easier to comprehend while ensuring that marketing budget are well invested"

- Mani R

Working with Sharie has been transformative; her expertise in strategic positioning and profit optimisation has significantly boosted our business outcomes.

Simon S

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